Here’s a seed packet. Look at the front of the packet. Now look at the back.
Here is a semi-involved, hopes to answer your questions tutorial on how to design a seed packet.
First, download the template. You can find this on the bottom of our custom packets page. We also have templates for specific programs (Illustrator, InDesign, Photoshop). Chat with us and we’ll send you everything you need. If you’re working in MS Paint like this guy we can’t help you that much, but you rock!
Lets look at this template a bit more in depth. The template consists of 3 main parts: The front, the back and the flaps. I am going to be using the word flaps a lot here.
To get a true understanding of how the template works, my suggestion would be to print it, cut it out and fold it up. Not sure how to do that yet...read on!
What is bleed? Bleed is a printing term that refers to printing that goes beyond the edge of the sheet before trimming. This is important if you want a image or color that goes all the way to the edge. We will reference this term throughout the design of the packet.
An image on the front of the packet that goes all the way to the edges will be considered full bleed, and it's important for you to extend beyond the fold to the blue line, allowing "bleed." The flaps are another place where full bleed is a consideration. If you want to go full bleed on the flaps, extend your image/color to the edges of the grey box!
The front is your bread and butter. This is where you will have the most impact and space to go wild.
See the orange box below. This is your safe zone—keep all important text, logos and messaging inside this box.
In a perfect world, that pink dashed line would be where your fold would be. Unfortunately machines are not as precise as your design, let’s pretend the world is perfect and think of that as your fold line.
And finally, the blue line. If you plan to have a full bleed image or color on the front of your packet, please pull that all the way out to this blue line. In the end this will fold over onto the back slightly, but it’s better than having your image not bleed all the way on the front. In a perfect world, right??
Here’s a real life example of how this will play out. Pretty easy so far?
Onto the back, let’s chat about those flaps. At first them seem a little confusing, why is the text on the template upside down? When the flaps fold over to the back, they right themselves out. Again, keep this text within that orange safe margin!. The side flap is a little different from the top and bottom. That horizontal space can be a little daunting, my suggestion is to put the text vertical, with the text reading upward. It’s really a matter of preference here.
Here’s how it turns out.
You are now ready to design that packet you’ve been dreaming of!
Here are a few miscellaneous tips to make your packet AWESOME:
- If using QR codes/barcodes or any sort of code that needs to be scanned, design it as 100% black. We print using offset printing, so this will allow the image to only get hit 1x with color during the printing process, allowing for a more crisp and concise code.
- If you want to do a rich black background, we suggest using 100% black mixed with 30% cyan.
- Annoyed about how the front will fold over to the back, me too. To make it less noticeable I will use the most prominent color from the front, and have that be the back/flap color. This will make the bleed have less contrast.
- Using an illustrated image for the front? It’s nice to add a photograph of the actual variety of seed on the back so your recipient will have a better unerstanding of what they’re using.
- Every seed we sell has it’s own personal page on our website, ask your sales rep for this infomation. Feel free to link to it for full growing information and personal gardening stories and tips from our gardeners! The link is fairly short will look something like this Bentleyseeds.com/00120
Still stumped? We offer in-house design services too! Chat with us to find out more!